Deutsche Grammophon has announced it will launch Yellow Lounge China on 20 December – the eve of the global classical club night’s twentieth anniversary – and that Maestro Long Yu will act as ambassador and curator.
Having grown from a landmark partnership between Universal Music China and Shanghai Symphony, the latest Yellow Lounge will see outstanding young performers meet classical music fans as the initiative showcases the next generation of Chinese talent at Shanghai’s Blackstone complex. Askonas Holt has agreed to work with Universal Music and Maestro Yu in mentoring these emerging artists – an extension of its work supporting the inaugural crop of Lies Askonas Fellows – having facilitated many cross-cultural partnerships and touring firsts between China and the rest of the world.
Commenting on the launch, Long Yu said: “Every musician knows how important it is to encourage the next generation of classical performers. But it’s also vital to create a new audience and make young people feel at home when they come to a concert. Yellow Lounge has transformed the way classical musicians connect with their audiences over the past twenty years. I am delighted to see Yellow Lounge China come to Shanghai and look forward to welcoming many more young people to our classical club nights.”
Deutsche Grammophon President, Dr Clements Trautmann, added: “In China, you find not only a deeply felt interest in the country’s own centuries-old musical traditions, but also fantastic enthusiasm and energy for western classical music. We thank Long Yu for his relentless and creative engagement as well as our esteemed colleagues at Universal Music China and partners at the Shanghai Symphony Orchestra, Askonas Holt and Volkswagen China.”
Yellow Lounge China gets underway at 7.30pm local time on 20 December. Internationally renowned classical guitarist Xuefei Yang will open the programme in company with Lu Yiwen, a virtuoso performer on erhu, better known in the West as the Chinese violin. Future editions of Yellow Lounge China will also feature such global classical stars as Daniil Trifonov, Andreas Ottensamer and Víkingur Ólafsson.